The Influence of Live Streaming Features and Flash Sales on Impulsive Buying …

The rapid evolution of digital marketing strategies in Southeast Asia has positioned live streaming commerce and flash sales as prominent drivers of consumer engagement and online purchasing behavior. While impulsive buying behavior has been widely examined, the moderating effect of cultural context in this dynamic remains underexplored. This study investigates the influence of live streaming a…

SAVOR THE HERITAGE : Rancang bangun game Adventure-edukasi meracik makanan de…

SAVOR THE HERITAGE: RANCANG BANGUN GAME ADVENTURE-EDUKASI MERACIK MAKANAN DENGAN METODE GAME DEVELOPMENT LIFE CYCLE

Effects of Hofstede's Cultural Dimensions and the Diversity, Equity, and Incl…

Effects of Hofstede's Cultural Dimensions and the Diversity, Equity, and Inclusion Concept on the Organizational Performance of State-owned Enterprise at PT Sucofindo

Pengaruh faktor psikologis, budaya dan situasional terhadap keputusan pembeli…

Edisi

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ISBN/ISSN

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Deskripsi Fisik

xvi, 93 hlm. : illus. ; 29,.5 cm.

Judul Seri

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No. Panggil

MP 040 AMA p 2016 C.1