The coffee serving process has now entered the third-wave coffee trend, where this wave emphasizes the process of serving coffee, which is demonstrated directly by the barista to consumers. This trend shift has an impact on the decline in national coffee consumption by 3.78% after the pandemic, due to shifting consumer tastes. This study aims to empirically test customer value, brand image,…
Penelitian ini bertujuan untuk mengetahui pengaruh Website quality dan Customer Value terhadap Customer Experience pada pengguna Information Desk di Gramedia Cilacap secara parsial dan secara simultan. Sampel penelitian yang digunakan sebanyak 100 responden, metode pengumpulan data rmenggunakan observasi, studi pustaka dan kuesioner. Teknik sampling menggunakan teknik simple random …