Pengaruh perluasan merek dan kualitas produk terhadap keputusan pembelian min…

The objective of this final project is to determine the influence of brand extension and product quality on consumers’ buying decision Antimo Eucalyptus Oil (Case Study in Promotion Event of PT. Phapros, Tbk Semarang Branch). The method for doing the research is regression analysis. The method used in the research is multiple liniear regression analysis. The sampling technique used in this s…