Industri otomotif yang sangat kompetitif menuntut perusahaan untuk terus berinovasi dalam strategi pemasaran dan kualitas layanan. Penelitian ini bertujuan mengetahui implementasi strategi Aktif Profesional Inovatif dan Kolaboratif (APIK) dengan pemanfaatan marketing community dalam mendukung penerapan metode Plan Do Check Action (PDCA) pada PT Astra International Tbk – Daihatsu Sales Operati…
Penelitian ini bertujuan untuk menganalisis tingkat kepuasan pelanggan terhadap layanan gadai emas di PT Pegadaian Cabang Kendal menggunakan metode Importance Performance Analysis (IPA). PT Pegadaian merupakan lembaga keuangan yang menyediakan layanan gadai emas sebagai solusi untuk memenuhi kebutuhan dana masyarakat. Data penelitian ini dikumpulkan melalui penyebaran kuesioner kepada 96 …
The explosive growth of cross-border e-commerce (CBEC) has not only revolutionized global retail but also redefined consumer expectations particularly among Generation Z, a digitally native and highly demanding consumer segment. Platforms like Shein have surged in popularity by offering ultra prices and trend-driven fashion. However, this competitive pricing often comes at the cost of slower in…
This study investigates the influence of Individual Entrepreneurial Orientation (IEO) and Entrepreneurial Self-Efficacy (ESE) on Entrepreneurial Action (EA) among members of the Indonesia Exporters Association (IEA) in Central Java. Utilizing a quantitative research approach, data were collected through structured questionnaires distributed to 115 business actors. The results indicate a signifi…
This study aims to examine the influence of employee motivation and job satisfaction on reducing turnover intention among employees. The research was conducted at a company in the banking sector with a total of 79 respondents. Quantitative methods were used, and data were collected through questionnaires. The analysis techniques included validity and reliability tests, classical assumption test…
Despite Apple’s strong brand ecosystem and exclusive image, iPhone users in Taiwan continue to experience fluctuating market share, which highlights a practical problem that requires deeper research. The inconsistency of findings in previous studies regarding the factors that shape customer loyalty further strengthens this research gap, particularly in the context of Generation Z smartphone u…
This study aims to examine the influence of organizational culture, leadership style, and work environment on employee satisfaction at PT Hartono Istana Teknologi. As human resources are a vital component in achieving organizational success, it is crucial to understand the factors that contribute to employee satisfaction. This research adopts a quantitative approach using a survey method, with …
This study examines the influence of Product Availability and Customer Trust on Repurchase Intention, with Customer Satisfaction as a mediating variable, in the context of ASEAN imported food retail. The research focuses on Bigking Shopping Center Taiwan, a retail chain that specializes in Southeast Asian food products and serves immigrant communities from ASEAN countries such as Indonesia, Vie…
Employee satisfaction is crucial for improving organizational performance, especially in today’s competitive industrial landscape. This study aims to analyze the influence of Knowledge Sharing and Job Promotion on Employee Satisfaction at PT Pan Brothers Boyolali, with the objective of understanding how these organizational practices enhance employee motivation. Based on Herzberg’s Two-Fact…
The fuel industry plays a vital role in the national economy, especially in Indonesia, which continues to experience growth in the number of vehicles. Amidst increasing energy needs, public trust in fuel products such as Pertamax was disrupted by a corruption scandal within PT Pertamina, which impacted the brand's image and potentially reduced consumer loyalty. This situation requires compa…
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