PT. Aneka Ilmu Putra is a company that manufactures and publish several books to the needs of students. Currently, PT. Aneka Ilmu Putra still users conventional marketing method that is through direct selling that has limited range. The purpose of this Final Project is to design website as development of internet marketing and media publicity online at PT. Aneka Ilmu Putra of Semarang City. Thi…
The purposes of this study were to analyze the influence of psychographic factors and purchasing decision on customer’s satisfaction and to find out how great the influence of psychographic factors and purchasing. This research used simple random sampling which is one kind of probability sampling and used 100 samples as respondent. The samples were people who used WIFI.ID in WIFI Corner Semar…
Radio Prambors Semarang is a broadcast media company. Business radio is a part of the business communication and business advertising. The main purpose of the business radio is selling space to advertisers, to be able to achieve that goals, Prambors Radio Semarang should be able to increase its rate. The application of the listeners rating program is an effort to increase the number of advertis…
Catering service becomes a necessity for some people who have a celebration for their important events that presents many people. Catering provides food, decor, equipment, and service to customers who have a celebration. One of the catering in Semarang is Kirana Catering, which was founded in 2005. Kirana Catering as one of new product service tries to become more popular and recommended. …
Tight competition makes every company becomes such an organization that focus on consuments. One way to reach the target is by creating the consument satisfactions with increasing the quality, because becomes the main priority when we note up about the satisfaction and service quality. In the range of service quality there are 5 dimensions, they are tangibles, reliability, responsiveness, assur…
Art photography lately favored by the public. Photography is a hobby which is a recreational activity that can be done in spare time to make relax. This hobby also able to make profit if it done professionally. This event is in cooperation with Outlet Bunga. Outlet Bunga is a place that was inagurated on 5 February 2015, so this place not been widely known by the public. This photography a…
PT. PP (Persero) Tbk is a company doing business development in the scope of Property and Reality such as residential, hospitality and commersial. This research was used to analyze product, price and place effects towards house settlement decision at Permata Puri Semarang sampling 100 respondents with judgemental sampling technique. The result of multiple linear regression analysis showed …
The purpose of the study is to know the influence of service quality toward customer satisfaction and to know the influence of customer satisfaction toward customer loyalty. In this project, sample were 100 respondents that taken by using purposive sampling and data collection method in this research using quistionnaire, observation, and literature study. The techniques of analysis were the exa…
This research is done to analyze the factors that have influences toward consumers in the making of purchasing decisions. The independent variables of this research consist of Price (X1), Product’s attribute (X2), and Brand Image (X3). The dependent variable is the purchasing decision of buying Telkom Bostoko in Semarang. The objective of this final project is to determine the influence …
getting first rank, market share of Samsung decreased. The Purpose of the research were to find out the influence of life style and product’s attributes on purchasing decision of Smartphone Samsung Galaxy in Semarang City. The methods of Collecting data used in this reseach were questionnaire, and literature studies. The analysis the research was done trough regression, especially multip…