The purposes of this study were to analyze the influence of psychographic factors and purchasing decision on customer’s satisfaction and to find out how great the influence of psychographic factors and purchasing. This research used simple random sampling which is one kind of probability sampling and used 100 samples as respondent. The samples were people who used WIFI.ID in WIFI Corner Semar…
Tight competition makes every company becomes such an organization that focus on consuments. One way to reach the target is by creating the consument satisfactions with increasing the quality, because becomes the main priority when we note up about the satisfaction and service quality. In the range of service quality there are 5 dimensions, they are tangibles, reliability, responsiveness, assur…
The purpose of the study is to know the influence of service quality toward customer satisfaction and to know the influence of customer satisfaction toward customer loyalty. In this project, sample were 100 respondents that taken by using purposive sampling and data collection method in this research using quistionnaire, observation, and literature study. The techniques of analysis were the exa…
This research is done to analyze the factors that have influences toward consumers in the making of purchasing decisions. The independent variables of this research consist of Price (X1), Product’s attribute (X2), and Brand Image (X3). The dependent variable is the purchasing decision of buying Telkom Bostoko in Semarang. The objective of this final project is to determine the influence …
getting first rank, market share of Samsung decreased. The Purpose of the research were to find out the influence of life style and product’s attributes on purchasing decision of Smartphone Samsung Galaxy in Semarang City. The methods of Collecting data used in this reseach were questionnaire, and literature studies. The analysis the research was done trough regression, especially multip…
A Competition taking place in the telecommunications service industry makes several telecommunications services providers need to understand the needs and wants of its customers. Companies must be ready to face the competition and drastically change the pattern of corporate strategy and product marketing strategies. This competition requires every company to enhance creativity and developing th…
The Purpose of the research are to find out the effect of product quality and service quality on customers’ satisfaction toward prepaid electricity in PT PLN (Persero) Kudus Region. The methods of Collecting data used in this reseach were interview, questionnaire, and literature studies. The analysis for doing the research is regression, especially multiple liniear regression analysis. The sa…
The purpose of this study was to analyze the influence of promotion and quality product on purchasing decision on products Indihome Telkom Indonesian in Semarang city. The population in this research is the consumer Indihome in Semarang city. The sample is taken from 100 respondents with the Non-Probability Sampling. The analysis of this research uses validities and reliabilities test, Multipl…
INFLUENCE THE QUALITY OF SERVICE TOWARD CUSTOMER SATISFACTION IN TOURISM BUS PO. NUGROHO SEMARANG PO. Nugroho is one of the companies providing ground transportation services for tourism. Problems that occur in the PO. Nugroho there are customer complaints and declining demand although the company has optimized services. The purpose of this research is to determine and analyze the influence of…
THE INFLUENCE OF PRODUCT QUALITY AND PRICE ON CUSTOMER SATISFACTION TELKOM WIFI CORNER PT.Telekomunikasi Indonesia is one of the leading information technology and communication companies in Indonesia. It is always consistent in keep of quality, that is supply internet service product which has good quality and can satisfy of customers. One of product is Wifi Corner, the internet service which…
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