The rapid development of MICE industry makes many hotels in Indonesia especially in Semarang offer complete and various MICE facilities. It causes the competition among hotels in Semarang. Thus, Patra Jasa Semarang Convention Hotel makes some strategies in order to face their competitors. This research is aimed to know the strategies applied by Patra Jasa Semarang Convention Hotel in facing the…
Intense competition requires each company to demonstrate their best performance, especially businesses engaged in the field of service providers such as hotels. The rise of hotel business in recent years makes tight competition among hotels increases. Every hotel is vying to demonstrate their advantages, start from complete facilities, offer reasonable prices, easy access, satisfactory service …