Max MX Shop is a company engaged in the sale of equipment motocros and enduro racing. Products provided include security equipment. racing parts, apparel, fashion accessories for motocross fans and other supporters. This ultimate goal is to build a website as a marketing tool to introduce product information on MAX Mx Shop, as a form of market expansion. This research method is the develo…
PT Rakida Surya Mandiri is a contractor services company that often participation the procurement auctions. Auction strategy is a very important factor for the company to win the auction contractor procurement of goods and services, for the viability of the company. Objectives of this final project are to describe the tender process and the strategy that adopted by PT Rakida Sury…
This study is about how the influence of the brand awareness and brand image on brand equity at PT Telekomunikasi Indonesia, Tbk Divre IV Jateng dan DIY. The purpose of this study is to analyze the influence of brand awareness and brand image on purchasing decision of Speedy. Methods of collecting data are questionnaire, observation and literature. The sources of data used in this study are …
The purposes of this Final Project were to know the strategy application of distribution channels, knowing the basic considerations of the use of the strategy application of distribution channel, and knowing the parties involved in the distribution channel. This descriptive study describe the application strategy of distribution channel in PT Pertamina (Persero) Sales Region IV Jateng & DIY,…
Pasar Jetis Bandungan adalah pasar tradisional yang terletak di kawasan Bandungan, Jawa Tengah. Pasar ini digunakan untuk kulakan para tengkulak dari kota sekitar yaitu Ambarawa, Ungaran, Salatiga dan Semarang. Para tengkulak tersebut membeli sayur,buah dan bunga kemudian di jual lagi dipasar- pasar kota dengan harga yang tinggi. Banyak UKM yang bergerak dibidang makanan, mengeluhkan h…
The rapid development of MICE industry makes many hotels in Indonesia especially in Semarang offer complete and various MICE facilities. It causes the competition among hotels in Semarang. Thus, Patra Jasa Semarang Convention Hotel makes some strategies in order to face their competitors. This research is aimed to know the strategies applied by Patra Jasa Semarang Convention Hotel in facing the…
The primary purposes of this final project are to identify the influence of location, merchandise, pricing, promotion and advertisement, store environment and retail service to purchase decision. The methods in collecting data were interview, distributing questionnaires to 100 responden, and literature study. The result of t test from the analysis indicated t count location = 0,231, pricing=…
Penelitian ini bertujuan untuk menganalisis pengaruh variabel periklanan, promosi penjualan, hubungan masyarakat, penjualan pribadi dan pemasaran langsung terhadap minat menabung kembali pada Bank Tabungan Negara Kantor Cabang Syariah Semarang. Populasi dalam penelitian ini adalah seluruh nasabah tabungan pada Bank Tabungan Negara Kantor Cabang Syariah Semarang. Teknik pengambilan sampel yan…
Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh Komunikasi pemasaran terpadu yang terdiri dari periklanan, promosi penjualan, penjualan pribadi, dan hubungan masyarakat terhadap keputusan menabung dengan ekuitas merek sebagai variabel intervening pada PT Bank Syariah Mandiri KCP Ahmad Yani Semarang. Data yang digunakan dalam penelitian ini adalah data primer. Teknik pengamb…
PT Pertamina (Persero) was a state-owned company engaged in the business of oil and gas as well as other related business activities both at national region and internasional region since 1971. The purpose of this final project is to determine of the Influence of Role Clarity, Learning Orientation and Control Systems of Sales Representative Performance at Function of Industr…
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah