Brand awareness affects customer’s confidence in the customer's decision to use savings by reducing the level of perceived risk on a brand that was decided to be purchased or used. As we know, there are a brand equity, brand equity consists of brand awareness, brand association, brand quality, brand loyalty. A company needs to know how big the influence on purchasing decisions equity brand. T…
PT. Telkom, Tbk is One State Agency that specializes in telecommunications services. It provides facilities and services Telecommunications services and information to the general public throughout Indonesia. The purposes of this final project are to determine the influence of product and service quality on customer loyalty in customers speedy Pati area. The samplin…
This research discuses about corporate image. The purpose of this research is to analyze how product (X1), social responsibility (X2), communication (X3), and environment (X4) can determine in creating corporate image in PT Jasa Raharja (Persero). The collecting data methods that are used are observation, interview, questionnaires and literature study. Beside, the analysis methods that …
The purposes of research are to find out the level of customer satisfaction of the service provided by complaint section at PDAM Tirta Moedal Semarang City of South Branch and to find out the quality of complaint serve with the Cartesians Diagram. The methods in collecting data were interview, literature study and distributing questionnaire to 87 customers complaint section at PDAM Tirta Moedal…
The perception of retailers is very important for a company because the company could not develop without implementation of marketing strategy. PT Telekomunikasi Indonesia Division Regional IV Central Java and DIY applies marketing strategy which is named Store Account Management’s program. The purpose of the study is to identify how perception of retailers on the implementation of Store Acco…
Bottled Mineral Water (AMDK) product competition in Indonesia is very strict. So the manufacturers are increasingly motivated to create products that can compete and try to meet the desires and tastes of consumers. The purposes of this final project were to know the influence of product quality and price on purchasing decision AMDK Pelangi brand CV. Tirta Makmur in Kecamatan Ungaran Barat, t…
Penelitian Analisis Pengaruh Kualitas Pelayanan terhadap Loyalitas Nasabah dilakukan pada PT Pegadaian Unit Boja. Tujuan penelitian ini adalah 1) Mengetahui tingkat kualitas nasabah 2) Mengetahui tingkat Loyalitas nasabah 3) Mengetahui Pengaruh Kualitas Pelayanan baik secara simultan maupun parsial tehadap Loyalitas Nasabah Pengumpulan data dilakukan dengan menyebar kuesioner kepa…
The purpose of final project was to find out how big the influence ofadvertising, sales promotion, and publicity on purchasing decision pertamax product consumers in Semarang. This research used Slovin method sampling with the respondents was 97 pertamax counsumers. The analysis techniques used analysis and multiple regression analysis. SPSS (Statistical Package for Social Science) version 2…
At the present time, the business competition world is growing rapidly among the enterpreneurs’ community, especially in the services sector, which also felt the situation this time is a car repair shop. The increasing competitor is marked by emerging of new in Semarang. Companies that want to grow and to win the business should provide a good or service quality. White appropiate quality of …
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah