The promotional strategy will always be needed in a company. The effectiveness of promotional strategy is important part for the survival of the company. The methods of collecting data are questionnaire, observation, interview and literature studies. This final report is written in analyze method by direct rating method. The questionnaires were distributed to 40 consumers who had consumed ma…
The Purposes of this research were to know the influence of marketing mix variables (product, price, place, promotion) toward purchasing decision of Toyota Yaris in Nasmoco Majapahit Company, and to find out the variable of marketing mix toward Toyota Yaris purchasing decision in Nasmoco Majapahit Company. The data were colected by interviews, observation and questionnaires. The tecnique of …
The primary purposes of this final project are to identify the influence of location, merchandise, pricing, promotion and advertising, shop atmosphere, and retail service to purchasing decision. The methods in collecting data were interview, distributing questionnaires to 100 consumer, and literature study. The result of t test from the analysis indicated that t count location=7.170, merchan…
PT. Tiniga Bali Tour is a travel company that serves local and abroad tourism trip according to potential consumers’ demand. The aims of this Final Project are to support the expansion of markets for the company that will increase the potential customer which is expected to attract current customers and to give the alternative media to expectant costumers where they can do a research and an o…
Nowadays, the business world has evolved and moved forward. One of the determinants of business success is marketing. A companies need to have a promotion strategy to make a product known by the public and the company can sell in the market. Promotion strategy has been done by combining all four components of promotion, including advertising, direct sales, sales promotion, and publicity. The…
Development of web applications is rapidly increasing nowadays, since the advance of internet technology is helpful to the ease and speed of delivery, and receipt of information. Basically, companies have begun utilizing a web application in promotional activities to sell its products. The purpose of this final assignment is to design a web site of CV.Cemara’s business profile to support t…
Promotion for prepaid migration program is important to PT PLN (Persero) APJ Semarang. In this case customer service plays an important role in promoting activities. The role is to introduce, to sell, and to persuade the public to use prepaid migration program. This final project intended to figure out how effective Car Free Day event to promote the PLN prepaid, procedures applied by PT PLN (Pe…
Penelitian ini bertujuan untuk mengetahui pengaruh variabel Bauran Pemasaran (Product, Price, Place, Promotion) terhadap Keputusan Nasabah Menabung Pada Bank Syariah Mandiri Kantor Cabang Semarang. Populasi dalam penelitian ini adalah seluruh Nasabah aktif Tabungan BSM pada Bank Syariah Mandiri Kantor Cabang Semarang. Dan untuk sample dan responden yang digunakan dalam penelitian ini adalah 75 …
Berdasarkan Marketing Research Indonesia (MRI) yang menghadirkan “Bank Service Excellence Monitor (BSEM) 2011-2012”, BRI belum bisa menempati posisi pertama melainkan berada pada posisi kelima. Serta hasil survei ISMS, BRI hanya termasuk 10 bank terbaik berdasarkan dimensi responsiveness saja. Hal ini membuktikan bahwa BRI masih kalah bersaing dengan bank–bank lainnya seperti Mandir…
Penelitian ini bertujuan untuk mengetahui reaksi pasar yang ditimbulkan oleh pengumuman dividen sebelum dan setelah ex-dividend date. Rumusan masalah dalam penelitian ini adalah apakah terdapat perbedaan return saham yang ditimbulkan oleh pengumuman dividen baik naik maupun turun pada saat sebelum dan setelah ex-dividend date dan apakah pengumuman dividen tersebut berpengaruh positif terhadap r…
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah