The purpose of the final assigment are: to find out the development strategy of product design in 2006 to 2010. Secondly, to find out the quantity of product design in 2006 to 2010. Finally, to find out whether the export volume is influence by the product desing quantity. The report of the final assigment is report analysis. Data was collected through interview., observation, inte…
The aims of this research are to know the kinds of strategy used by CV. Kayu Perkasa Raya Juwana for export market expansion as well as the market area and potential market and to identify strengths, weaknesses, threats and opportunities about export market expansion. The respondents of the research are 9 (nine) leaders of departments who are influential at the strategy for export market …
The primary purposes of this final project are to identify the influence of location, merchandise, pricing, promotion and advertising, shop atmophere, and retail service to consumer buying interest. The methods in collecting data were interview, distributing questionnaires to 100 consumer, and literature study. The result of t test from the analysis indicated that t count location=3.399, mer…
Personal selling helps and persuades prospective consumers to buy goods and service or to measure specific idea using oral communication. The purpose of this research is to find out the stages of personal selling process and the obstacle of personal selling at PT. Nasmoco Cabang Majapahit Semarang. The method of collecting data were interviewing branch manager and sales person of PT. Nasmoc…
Dalam penelitian ini mengambil sampel 100 responden dengan metode Slovin dan purposive sampling. Analisis yang dipergunakan adalah analisis klaster. Dasar segmentasi masyarakat Klaten adalah demografi, psikografis dan perilaku. Dalam merumuskan strategi pemasaran yang didasarkan oleh segmen yang terbentuk, terlebih dahulu penulis melakukan analisis internal perusahaan. Perumusan strategi dilaku…
UD Enggal Jaya is a company producing food in Semarang with TOP’S trademark on any items of their products.. UD Enggal Jaya produces cookies and chips. The company produces daily to make stock and then sell them to wholesalers and retailers. Website marketing information can function as a media channel where it is not just for advertising purpose but it can also function as a mediu…
Dengan semakin pesatnya persaingan produk mie instan di Indonesia, sehingga perusahaan harus dapat menentukan strategi pemasaran yang tepat agar usahanya dapat bertahan dan memenangi persaingan. Tujuan penelitian ini adalah untuk mengetahui pengaruh harga, produk dan iklan terhadap keputusan pembelian mie instan Indomie. Penelitian ini merupakan penelitian yang berjenis deskriptif, yaitu pene…
This study about web design concerning marketing information system design for calligraphy arts product at CV Arindo Multi Tama Ungaran. Due to the existing direct marketing strategy. The purpose of this final profject is to build a company profile and online marketing information system through the website, and to facilitate customer or prospective customer to obtain product information eas…