The purpuses of this research were to identify the promotion activities, to identify sales volume from the years of 2005 until the years of 2009, and to analyze the influence of promotion cost to the sales volume at Hotel Bandungan Indah. The data used in the final report were primary and secondary data. The data were collected by observation, interviews, and literature studies. This rep…
A company will always work hard to increase their sales volume. In selling the products, every company needs a good marketing strategy. In order to improve the level of sales, the company applies shoulder promotional mix consisting of advertising, publicity, personal selling and sales promotion. The purposes of this report were to describe the process of handling the exhibition a…
The primary purpose of the research is to find out the influence of advertising and personal selling toward the decision of purchasing Toyota Car at PT. Nasmoco Majapahit Semarang. The method in collecting data was interview, literature review and distributing questionnaires to 50 consumers Toyota Car at PT. Nasmoco Majapahit of Semarang. The result of the multiple linier regression is Y = 3.8…
In this globalization era, which many kinds of product are produced to fulfil need of human lifestyles. And it causes competition between companies. Therefore, a company has to be more selective in determining product type and prepare strategy to be competitive in the business world. CV Kalika Intergraha Semarang is one of furniture companies in Semarang. In facing the international market co…
Nike is one of the global sports shoes company in the world that comes from the United States, Nike is a huge company that sells the world's largest athletic footwear in the world. This company has production facilities in Asia, Europe and has sales facilities in 200 countries, and customer service and other operational units worldwide. The purpose of this research is to investigate the infl…
The purposes of this final project report are to explain the survive strategy in a business that is experiencing a decline in sales and to describe the strategy of PT Kudus Karyaprima to look for a new market. The data were collected by doing observation, interview at PT Kudus Karyaprima, library study and on line. This final report is written descriptively. The result of the research shows tha…
The purpose of this final report is identify the implementation of exported furniture done by ASMINDO (Assosiasi Industri Mebel dan Kerajinan Indonesia) Korwil Central Java as consultant and coach for furniture industries and processed wood certification in order to inform the importance of having VLO, COC or FSC certification, the ASMINDO Korwil Central Java strategy in giving direction and co…
PT Dua Kelinci is a leading manufacturer of processed peanuts in Indonesia which has applied international standard quality management system and conducted international trade. In international trade PT Dua Kelinci has many competitors, either domestic or overseas. This will be discussed in this final as the strategy used by PT Dua Kelinci in facing domestic competitors in the region of Centr…
The purposes of this study are firstly to investigate the influence of print media advertising (understanding the information, completeness of information and interest in the ads) on consumer purchase interest, and secondly to determine the relationship between variables. Methods of data collection in this research were by distributing questionnaires and interviews. The sampling technique used…
The primary purpose of the research is to find out the influence of merchandise, salesclerk service, and promotion activity on customer buying interest at Pasaraya Sri Ratu Pemuda Semarang. The methods in collecting data were interview, literature review and distributing questionnaires to 100 consumers at Pasaraya Sri Ratu Pemuda Semarang. The result of the multiple linear regres…
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah