Permasalahan lingkungan global mendorong masyarakat untuk beralih ke produk ramah lingkungan, termasuk kendaraan listrik. Namun, adopsi motor listrik di Indonesia termasuk Polytron Fox masih tergolong rendah. Penelitian ini bertujuan untuk menganalisis pengaruh green product knowledge dan brand trust terhadap green purchase decision pada motor listrik Polytron Fox. Pendekatan kuantitatif diguna…
Despite Apple’s strong brand ecosystem and exclusive image, iPhone users in Taiwan continue to experience fluctuating market share, which highlights a practical problem that requires deeper research. The inconsistency of findings in previous studies regarding the factors that shape customer loyalty further strengthens this research gap, particularly in the context of Generation Z smartphone u…
ABSTRAK Analisis Pengaruh Pengendalian Kualitas Dan Efektivitas Proses Produksi Terhadap Tingkat Kerusakan Produk Benang DTY (Draw Textured Yarn) Di PT. Asia Pacific Fibers Tbk Permasalahan tingginya tingkat kerusakan produk benang DTY (Draw Textured Yarn) yang terjadi secara berulang di PT. Asia Pacific Fibers Tbk berdampak pada turunnya efisiensi produksi dan kualitas produk yang dihasi…
This study aims to examine the influence of organizational culture, leadership style, and work environment on employee satisfaction at PT Hartono Istana Teknologi. As human resources are a vital component in achieving organizational success, it is crucial to understand the factors that contribute to employee satisfaction. This research adopts a quantitative approach using a survey method, with …
This study examines the influence of Product Availability and Customer Trust on Repurchase Intention, with Customer Satisfaction as a mediating variable, in the context of ASEAN imported food retail. The research focuses on Bigking Shopping Center Taiwan, a retail chain that specializes in Southeast Asian food products and serves immigrant communities from ASEAN countries such as Indonesia, Vie…
Employee satisfaction is crucial for improving organizational performance, especially in today’s competitive industrial landscape. This study aims to analyze the influence of Knowledge Sharing and Job Promotion on Employee Satisfaction at PT Pan Brothers Boyolali, with the objective of understanding how these organizational practices enhance employee motivation. Based on Herzberg’s Two-Fact…
The fuel industry plays a vital role in the national economy, especially in Indonesia, which continues to experience growth in the number of vehicles. Amidst increasing energy needs, public trust in fuel products such as Pertamax was disrupted by a corruption scandal within PT Pertamina, which impacted the brand's image and potentially reduced consumer loyalty. This situation requires compa…
The fashion industry in Central Java has shown a decreasing contribution to the region’s Gross Regional Domestic Product (GRDP), declining from 3.01% in 2020 to 2.66% in 2024. This research seeks to construct a predictive model of Business Performance (BP) in the fashion sector by examining the roles of Relational Capital (RC), Entrepreneurial Orientation (EO), and Access to Finance (AF). Emp…
Passenger mobility through sea transportation is vital for regional connectivity in Eastern Indonesia. At Ahmad Yani Harbour Ternate, passenger numbers continue to rise, yet issues such as limited seating, inconsistent cleanliness, staff responsiveness, and perceptions of pricing fairness remain challenges that influence purchase decisions. This study analyzes the effect of Service Quality and …
Penelitian ini bertujuan untuk menganalisis pengaruh shopping lifestyle, discount dan electronic word of mouth (e-wom) terhadap impulsive buying dalam transaksi e-commerce di Kalangan mahasiswa Kota Semarang. Populasi dalam penelitian ini adalah mahasiswa pengguna e-commerce di Kota Semarang. Teknik pengambilan sampel menggunakan non probability sampling dengan model purposive sampling, seban…
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah