PT Suara Merdeka is a company engaged in sector of newspaper. The management of PT Suara Merdeka has many strategies for getting profit from their business. one of those strategies is promotional mix. It has done in this company but because of price increase, they experiencing sales decline. So that, they have to improve their promotional mix with expectation in order to get sale…
PT Sun Star Motor Banyumanik located in Jalan Perintis Kemerdekaan No. 16 Semarang, the company is engaged in the field of automotive and selling car brands Mitsubishi. In the sales activities of the company using the promotional activities. The purpose of this research is to know which promotional cost variables are the most dominant influence on the volume of sales at PT Sun Star Motor Banyu…
Penelitian ini dilakukan untuk mengetahui pengaruh bauran promosi yang meliputi hubungan masyarakat, promosi penjualan, personal selling dan periklanan terhadap keputusan pembelian produk asuransi jiwa Prudential Assurance Account Unit Link pada PT. Prudential Life Assurance kantor agency PRUfuture Semarang. Populasi dalam penelitian ini adalah nasabah produk asuransi…
Penelitian ini dilakukan untuk mengetahui pengaruh biaya promosi, penempatan dana pada Sertifikat Bank Indoesia (SBI), dan Dana Pihak Ketiga (DPK) terhadap penyaluran kredit bank umum pemerintah periode 2006-2013 baik secara simultan maupun parsial. Data diperoleh dari laporan keuangan perusahaan data per semester dari tahun 2006-2013 yang dipublikasikan oleh Bank Indonesia da…
The primary purpose of this final project is to identify the influence of product and promotion on purchasing decisions and to find out the most influential variable in purchase decision of Suzuki Motor in PT Indo Sunmotor Gemilang branch Bubakan-Semarang in partial and simultaneous. The sampling technique used was simple random sampling. The research instruments used to collect the data we…
The purpose of this study is to determine the effect of variable price and promotion variables on Garuda ticket sales volume in PT Kaisa Rosie Tour & Travel Semarang. Methods of data collection are observation and literature study. Secondary data used in this study is intended to determine the level of Garuda ticket sales per month for seven months. Data are to analyzed in a multiple linear reg…
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah