This research aims to investigate the effect of financial performance variables Debt to Equity Ratio (DER) and Current Ratio (CR) to the Stock Price with Return On Equity (ROE) as the intervening variable. The study is conducted to wholesale and retail companies that are listed in Indonesia Stock Exchange within 2010-2014 periods. The samples are chosen by using Purposive Sampling Method, wher…
THE EFFECT OF ADVERTISING, SALES PROMOTION, PERSONAL SELLING, PUBLIC RELATION AND PUBLICATION TOWARDS THE EQUITY OF TOYOTA CAR BRAND AT NASMOCO DEALER SEMARANG The difficulty to win the hearts of consumers in automotive sector required companies to keep their creativity in innovating and developing the products and also in marketing their products. A good product needs to be supported with go…