The primary purposes of this final project are to identify the influence of location, merchandise, pricing, promotion and advertising, shop atmosphere, and retail service to purchasing decision. The methods in collecting data were interview, distributing questionnaires to 100 consumer, and literature study. The result of t test from the analysis indicated that t count location=7.170, merchan…
In business, advertisement is needed to a company because it is one of important elements to promote the products. In doing the research, the first step was to observe XL advertisement on television. To collect the data from 100 respondents, with questionnaire. Having received the responses from the respondents, the next step was to compile and to analyze their comments with direct rating metho…