The perception of retailers is very important for a company because the company could not develop without implementation of marketing strategy. PT Telekomunikasi Indonesia Division Regional IV Central Java and DIY applies marketing strategy which is named Store Account Management’s program. The purpose of the study is to identify how perception of retailers on the implementation of Store Acco…
The primary purposes of this final project are to identify the influence of advertising, personal selling, sales promotion, and public relations on purchasing decision speedy product at Pati. The sampling technique used in this research was accidental sampling. The methods in collecting the data were interview, questionnaire, and literature studies. The analysis method was multiple linier regr…
Marketing activity is one of the activities carried out by a company to market and sell product/goods products to consumers. Before the market, companies must understand who exactly will be the target of its products. Because the consumer with each other is different. Companies need to understand in order to do merketing properly. This has encouraged the company to segment the market. Segmen…