The purposes of this study were to know consumer profiles and to know influence of brand awareness, brand association, perceived quality, and brand loyalty of the decision to use the services provided by Patra Semarang Convention Hotel. The methods of this study were questionnaire and interview. The method of analysis was regression. The result of regression analysis was Y = -0.327 + 0.280X1…
Office is very important for a company to carry out the business activities. One supporting factor for office is the smoothness of it’s layout. It can also provide a comfortable atmosphere for them in completing the work. The aim of the final project is to know about the arrangement of office layout, the physical environment and to give some alternative of office layout arrangement to be b…
Company Marketing strategy include four elements there are product, price, promotion, and place. Besides that product quality variables also affect consumers in making purchasing decisions. The purpose of this research is to find out the influence of quality of products and prices to consumer purchasing decisions at the food stall "Mas Pur 2" in Tembalang. This research used multiple lin…
The growth of international trade creates most countries do the free trade and expand to share their producst. To make the higher profit, some companies may do the violations. It will damage to the trading in Indonesia and lower the income of tax in Indonesia. The Customs should to make tightener surveillance and give stricter sanctions to the violators of customs and excise for get securing in…
The purpose of this research is to determine the influence of location, facilities, and price on the consumer's decision to choose a boarding house. This research will provide information for boarding house owners to find out the factors needed in order to survive in the competitive boarding house business. This research using multiple linear regression analysis, independent variabl…
The aims of this Final Project are to find out firstly export mechanism of garment product at PT Starlight Garment Semarang, secondly mayor company which cooperate, and thirdly the documents and parties to support the export activity. Data were collected by observation, interview, and literature view. The required documents are Commercial Invoice, Packing List and Actual Packing List, PEB an…
The study was conducted to determine the performance of marketing students of Semarang State Polytechnic in runing their business. The study was evaluating the influence of product quality, the effectiveness of promotional campaign and selling skills of marketing students in Semarang State Polytechnic. Data collection used judgment sampling technique taking 50 respondents of Semaran…
Dengan semakin pesatnya persaingan produk mie instan di Indonesia, sehingga perusahaan harus dapat menentukan strategi pemasaran yang tepat agar usahanya dapat bertahan dan memenangi persaingan. Tujuan penelitian ini adalah untuk mengetahui pengaruh harga, produk dan iklan terhadap keputusan pembelian mie instan Indomie. Penelitian ini merupakan penelitian yang berjenis deskriptif, yaitu pene…
The purpose of this study was to identify the management of press release made by the Public Relations of PT Pos Indonesia (Persero) Regional Division VI Central Java and Yogyakarta including prior preparation to make press release, write press releases, send press release, monitor the situation after sending press release, the impact and constraints to be facing after sending press release…
This study is to find out how the service quality including reliability, responsiveness, assurance, emphaty, tangibles provided by the officer in PT Jasa Raharja (Persero) Cabang Jawa Tengah can satisfy the customers. The respondents’ response evaluated the importance and the performance of the company consisting the above five service quality dimensions. The dat…
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah