The purpose of the study was to find out fully and clearly about the marketing strategy adopted by PT Traktor Nusantara Semarang branch to increase volume sales for the product of Toyota forklift. The method of collecting the data were interview, observation and literature studies. The data collected were primary and secondary. This type of the research was discriptive qualitative that gave des…
Penelitian ini bertujuan untuk menganalisis signifikansi pengaruh dimensi customer relationship marketing yang terdiri dari variabel-variabel trust, communication, commitment, dan conflict handling terhadap customer retention pada PT Bank Muamalat Indonesia Cabang Semarang baik secara simultan maupun parsial. Populasi dalam penelitian ini adalah seluruh nasabah tabungan pada PT Bank Muama…
This research is aimed to know the influence of firm, relationships, marketing strategy, environment on export performance in the city of Pekalongan batik industry. The methods of data collection are interview and questionnair completion. The sample of this research were 30 respondents and analytical method used were the validity test, reliability test, multiple linear regression method,class…
PT. Aneka Ilmu Putra is a company that manufactures and publish several books to the needs of students. Currently, PT. Aneka Ilmu Putra still users conventional marketing method that is through direct selling that has limited range. The purpose of this Final Project is to design website as development of internet marketing and media publicity online at PT. Aneka Ilmu Putra of Semarang City. Thi…
Catering service becomes a necessity for some people who have a celebration for their important events that presents many people. Catering provides food, decor, equipment, and service to customers who have a celebration. One of the catering in Semarang is Kirana Catering, which was founded in 2005. Kirana Catering as one of new product service tries to become more popular and recommended. …