The Purposes of this research were to know the influence of marketing mix variables (product, price, place, promotion) toward customer’s buying in Pasaraya Sri Ratu Pemuda Semarang, and to know the biggest variable of marketing mix toward customers’ buying of Pasaraya Sri Ratu Pemuda Semarang. The data were colected by interviews, literature studies, questionnaires and observatio…
There are many retail store in this year. Simpang Tiga is which one of them. When a buying, the customer considered many aspect likes product, price, service and location. There fore, I was motivated to write final report wit title “ ANALYSIS OF FACTORS THAT INFLUENCE CUSTOMER LOYALTY AT SHOP SIMPANG TIGA SEMARANG” The purpose this report is to analysis the factors that influence customer …
Leadership style is one factor that can affect how the performance of employees within a company. Maximum employee performance can be achieved when the creation of conducive conditions can be influenced by a leader's leadership style. The purpose of this research is to find out how much influence the leadership style on employee performance in PT Pantja Tunggal Kniting MillSemarang. …
International trade, like export-import activities need payment systems. The selection of the system of payment should be made selectively and advantegeous for exporter and importer. Mistakes in choosing the payment system will impact to financial loss for exporter and importer. The purposes of this final project report were to know the payment system used in export transaction at SIPRA Furn…
In globalization Area, actually for company which produce a product always needed raw material to doing production process. The Quality Control of raw material is important to defend the company survive, because raw material is main input which dominant for produce the product. PT Harrison And Gil – Java Semarang is an exporter company which produce furniture product like Chairs, Sofa, Tabl…
The purpuses of this research were to identify the promotion activities, to identify sales volume from the years of 2005 until the years of 2009, and to analyze the influence of promotion cost to the sales volume at Hotel Bandungan Indah. The data used in the final report were primary and secondary data. The data were collected by observation, interviews, and literature studies. This rep…
Hotel Nugraha Wisata was established in September 1989 and opened for public on March 24, 1990, with 12 rooms. The locatiion of Hotel Nugraha Wisata in Sumowono-Bandungan Street km.1 Bandungan. It’s engaged in a rented hotel service various service facilities. The purpose of this final report was to investigate the influence of service quality to customer satisfaction at Hotel Nugraha Wisa…
CV Mukti Manunggal Semarang represents a company which is active in printing office service, such as magazines, notes, forms, calendars, invitations, payment notes for the bank and others. But the amount of selling form printed by the company has fluctuated every month, as seen from January until December in year of 2008 and 2009. The objective of this final duty was to find out the impact of …
The product and service quality are factors that influence customers’ purchasing decisions. This study aimed to find out the quality of products and services at Matahari Simpang Lima, Semarang and to determine the effect of products and services quality to consumers’ purchasing decision. Multiple linear regression analysis was the method used in this study. The method of collected the dat…