The objective of this final project is to know the implementation of CRM (Customer Relationship Management) program at PT. Sun Star Motor Banyumanik-Semarang branch, purposes of visit customers program, constraints in the implementation of the visit customers program, and the increase in customer loyalty on PT. Sun Star Motor Banyumanik-Semarang. The sampling technique used in this research was…
PT Suara Merdeka is a company engaged in sector of newspaper. The management of PT Suara Merdeka has many strategies for getting profit from their business. one of those strategies is promotional mix. It has done in this company but because of price increase, they experiencing sales decline. So that, they have to improve their promotional mix with expectation in order to get sale…
The purpose of the study to determine the influence of cultural factors on purchasing decisions e-toll card, to determine the influence of social factors on purchasing decisions e-toll card, personal factors to determine the effect of the decision of buying an e-toll card and to determine what factors most influence on decisions e-toll card purchase transactions prepaid toll roads. The popu…
The purpose of the research are: to know how the customers perception of service quality prepaid electricity at PT. PLN (Persero) Rayon Semarang Selatan and prepaid electricity service quality variables what is a priority for customers. The variabels are Tangible, Reliability, Responsiveness, Assurance, and Emphaty. The sampling technique used is random sampling method. D…
The purposes of this workshop and garage sale were to help the beginners as well as the online shop owners to develop the business, introduce and establish communication between the online shop owners in Semarang, introducing the Semarang State Polytechnic through out the events. Workshop and garage sale with the theme “Open Your Mind, Get Your Success” by Semarang State Polyt…
Perkembangan teknologi di zaman sekarang menawarkan kemudahan hampir dalam segala bidang, termasuk kemudahan dalam bidang akuntansi. Namun ternyata belum semua perusahaan memanfaatkan perkembangan teknologi tersebut termasuk CV Sendang Agung. Penelitian ini bertujuan untuk merancang aplikasi pengelolaan data pembelian pada CV Sendang Agung dengan Microsoft Visual Basi…
PT Pertamina is the state-owned company with the tasks of implementing the exploitation of oil and gas ranging from managing the yield of oil field across Indonesia until processing into various products, providing and serving the needs of oil and gas in Indonesia since 1971. The purposes of this research were to determine the implementation of segmenting, targeting, and positioning (STP), wh…
Tugas Akhir ini bertujuan untuk mengetahui aktivitas yang dilakukan di UKM Galih Jati Semarang, melakukan perhitungan harga pokok produksi produk Meja kerja, Meja latar tv, dan lemari pakaian dengan metode activity based costing, kemudian membandingkan harga pokok produksi menurut perusahaan dengan metode activity based costing. Metode Activity Based Costing ini dapat menelusur biaya ke aktivit…
The purpose of this final report is to identify the influence of training and working motivation to employee performance at PT. Coca-Cola Bottling Indonesia- Central Java. Questionnaire, Interview and literature studies are the instruments to use to collect data. Questionnaires were distributed to 100 employee as respondents. The data analysis used the method of multiple linier regression coef…
The primary purpose of this final project is to identify the effect of product quality and price on purchase decision Toyota Agya on PT Nasmoco Pemuda Semarang. The sample used in this research is 80 respondents in PT Nasmoco Pemuda Semarang and sample was selected based on non probability sampling. The statistical analysis used was multiple linear regression method, test reliability, test vali…