This research is done to analyze the factors that have influences toward consumers in the making of purchasing decisions. The independent variables of this research consist of Price (X1), Product’s attribute (X2), and Brand Image (X3). The dependent variable is the purchasing decision of buying Telkom Bostoko in Semarang. The objective of this final project is to determine the influence …
getting first rank, market share of Samsung decreased. The Purpose of the research were to find out the influence of life style and product’s attributes on purchasing decision of Smartphone Samsung Galaxy in Semarang City. The methods of Collecting data used in this reseach were questionnaire, and literature studies. The analysis the research was done trough regression, especially multip…
A Competition taking place in the telecommunications service industry makes several telecommunications services providers need to understand the needs and wants of its customers. Companies must be ready to face the competition and drastically change the pattern of corporate strategy and product marketing strategies. This competition requires every company to enhance creativity and developing th…
The Purpose of the research are to find out the effect of product quality and service quality on customers’ satisfaction toward prepaid electricity in PT PLN (Persero) Kudus Region. The methods of Collecting data used in this reseach were interview, questionnaire, and literature studies. The analysis for doing the research is regression, especially multiple liniear regression analysis. The sa…
The purpose of this study was to analyze the influence of promotion and quality product on purchasing decision on products Indihome Telkom Indonesian in Semarang city. The population in this research is the consumer Indihome in Semarang city. The sample is taken from 100 respondents with the Non-Probability Sampling. The analysis of this research uses validities and reliabilities test, Multipl…
Batik Tenun Asritex is a company engaged in Batik Tenun shirt and blouse , is located in the town of Pekalongan, precisely at Jl Karya Bakti V/24. It has two types namely Woven fabrics Rang - Rang and Ethnic Fabrics . The purpose of the project is to build a website as a means of marketing global to introduce products on a Batik Tenun Asritex, as a form of market expansion. This website ha…
Penelitian ini bertujuan untuk menilai dan menganalisis tingkat kesehatan PD. BPR BKK Ungaran dengan menggunakan metode CAMEL yang terdiri dari aspek permodalan, aspek kualitas aktiva produktif, aspek manajemen, aspekrentabilitas dan aspek likuiditas selama periode 2011-2014 berdasarkan pada Surat Edaran Bank Indonesia (SEBI) No. 30/12/KEP/DIR tanggal 30 April 1997. CAMEL memiliki lima aspek, …
Penelitian ini bertujuan untuk mengetahui dan menganalisis bagaimana pengaruh dari Dana Pihak Ketiga (DPK), Non Performing Loan (NPL) dan Return On Asset (ROA) terhadap penyaluran Kredit Usaha Mikro, Kecil dan Menengah (UMKM). Populasi yang digunakan dalam penelitian ini adalah seluruh Bank Persero di Indonesia selama tahun 2011-2014. Dalam penelitian ini teknik sampling yang digunakan adalah …
Penelitian ini bersifat deskriptif yang bertujuan mengidentifikasikan indikator-indikator kualitas layanan yang dapat meningkatkan persepsi positif nasabah khususnya pada PT Bank Rakyat Indonesia (Persero), Tbk. Unit Semarang Selatan. Menganalisis indikator-indikator kualitas layanan yang dapat meningkatkan persepsi positif nasabah atas kualitas layanan customer service pada PT Bank Rakyat Indo…
Penelitian ini bertujuan untuk menganalisis pengaruh Dana Pihak Ketiga (DPK) dan Non Performing Loan (NPL) terhadap penyaluran kredit UMKM pada bank Pembangunan Daerah periode 2012-2014. Metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan bantuan software SPSS 16.0 for windows. Data yang digunakan adalah data sekunder laporan keuangan bulana…