Each company must define the orientation on the desires and needs as the main goal of the company. For that the company must realize the consumer wants and needs with a variety of strategies, one of them is implementating the strategy to compete. Pandu Semarang taxi company is engaged in the field of transportation services, especially land transport. The goal of making this final task was to…
All company will always face the problem of how to influence buy decision of consumer to product which they offer. Buying decision of consumer is related with determining of good marketing strategy. Therefore, good combination of product quality and service is needed as marketing strategy. The aim of this research was to analyze the influence among product quality and service with buying decis…
A satisfaction represents consumers who contented with the given product or service in term of hospital. Consumers are not only repurchasing firm’s product and service, but they expend their satisfaction. Between Importance Performance Analysis (IPA) with satisfaction is mutually related. If the hospital service to patient is good, patient will get satisfy, so patient loyalty will be created.…
Promotional mix is one of factors of a company success. Consumer will not buy some product, if they haven’t heard before although the product has good quality. The purpose of has research is to know the promotional mix and its implementation at UD Raya Perdana Solo Branch. The data collection method, are interview, observation, and literary study. And observation object are the implementation…
Positioning is absolutely needed for a product to win the competition. The positioning could be built by creating a good image so that the market target has the good perception of the product. PT Yamaha Motor Kencana Indonesia together with PT Harpindo Jaya Branch MH Thamrin Semarang as Yamaha motorcycle dealer realize that the good image of Yamaha Vega ZR motorcycle is very important. The effo…
Information technology is always related to globalization because it enables the information to reach all over the world in real time basis. Computer represent one of technology which is able to process information automatically according to the instruction given. CV Faturrahman Semarang is a company engaged in the field of production and sales of frame and calligraphy. The data saving process …
The export-import activities are supported by the payment system. In international trade, the choice of the system of payment should be made selectively. Mistakes in choosing the payment system will jeopardize the exportimport activities and can lead some losses in the company. The payment system in international trade are: advance payment, opens account, draft collection, consignment, letter o…
Along with the development of the business era, the number of mini markets and supermarkets directly or not directly threaten the existence of traditional markets in the region, so the market conditions at the moment should adapt to mechanism and development that have already entered the era of the new competition with market to satisfy customers / visitors. In addition, the prices at mini mar…
Price is one of the factors that can affect the volume of sales that may increase or decrease. With the reasonable price, it will attract more costumers to buy and finally will increase sales volume. The objective of this research is to analyze significancy the influence of price changes on sales volume at CV. Golden Teak Garden Semarang. This study used data with the secundery method of using…
In the globalization era, retailer is not only considers store image as urgent factor to get consumers. Minimarket Setia Pati is one of retailer which also pay attention store image as a competitive excellence. The aim of this final project writing was to know the relationship between store image (merchandise, price, service, shop physical and atmosphere) with consumer buy interest at Minimar…
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah