Kemajuan tingkat peradaban manusia yang tidak diimbangi dengan pemerataan tingkat ekonomi menyebabkan tingkat kejahatan makin marak, terutama pencurian peralatan perusahaan, termasuk yang terjadi di Perusahaan Phapros Semarang. Kemajuan teknologi di bidang komputerisasi dapat dimanfaatkan untuk memonitor keamanan di lingkungan perusahaan. Untuk itu sebagai langkah pencegahan diperlukan sistem k…
The problem at Aryani Art was a decrease in export sales in 2014. It was indicated by the decrease in product purchasing of eceng gondok on Aryani Art. This study aims analyze the influence of advertising, sales promotion, mass media and personal selling on purchasing decisions of Aryani Art. In this study, researchers used the entire population of consumers of Aryani Art. The method used is p…
ANALYSIS THE EFFECT OF BRAND IMAGE AND PROMOTION ON PURCHASING DECISION OF ASTINA SYRUP PUTRA PERKASA IN TEMANGGUNG CENTRAL JAVA The purposes of this research was to find out the effect of brand image and promotion on purchasing decision of sirup astina putra perkasa in Temanggung Central Java. The independent variable used in this research was the brand image and promotion,whereas the depe…
ANALYSIS OF THE INFLUENCE OF MARKETING MIX (PRODUCT, PROMOTION, PRICE, AND PLACE) TO CUSTOMERS PURCHASING DECISION RETIREMENT SAVINGS INSURANCE PRODUCT OF PT ASURANSI JIWASRAYA (PERSERO) AREA WEST SEMARANG. Retirement saving product insurance is a product that guarantees the payment of the value of retirement saving in the amount of cash at the end the period insurance. The company should be c…
Title: Marketing Strategiesfor Increasing The Volume of Selling at PT Wijaya Karya Beton Sales region IV Semarang PT Wijaya Karya Beton Sales Region IV Semarang is one of the companies engaged in the production of precast concrete industry. To deal with increasingly fierce competition, the company must do a proper marketing strategy to increase sales volume. The purpose of writing this final p…
Tujuan penelitian ini yaitu tujuan untuk mengetahui bagaimana bauran promosi yang diterapkandan menganalisa sejauh mana tingkat keberhasilan bauran promosi tabungan BRITAMA yang diterapkan oleh Bank Rakyat Indonesia. Variable penelitian ini meliputi empat dimensi bauran promosi, yaitu periklanan, penjualan pribadi, promosi penjualan dan hubungan masyarakat. Teknik pengumpulan da…