TA DIGITAL
Strategi Menghadapi Pesaing Domestik Dalam Perdagangan Internasional Pada PT Dua Kelinci Pati
PT Dua Kelinci is a leading manufacturer of processed peanuts in Indonesia which has applied international standard quality management system and conducted international trade. In international trade PT Dua Kelinci has many competitors, either domestic or overseas. This will be discussed in this final as the strategy used by PT Dua Kelinci in facing domestic competitors in the region of Central Java in international trade, particularly the manufacturers of similar products.
The purpose of this final project report is to know fully and clearly about the forms of strategies undertaken PT Dua Kelinci in facing of domestic competition in international trade.
In this final project, the writer uses descriptive methods. Descriptive method is aimed at elaborating the nature (characteristics)of a state the strategy carried out by PT Dua Kelinci in facing of domestic competition in international trade, they are: 1) Customer Service Strategies for Dealing with competitors; 2) Low Cost Leadership Strategy; 3) Promotion Strategy; 4) Product Strategy; and 5) the machine production as the result of idea from PT Dua Kelinci itself.
From the above discussion it is concluded that the strategies used by PT Dua Kelinci in facing of domestic competition in international trade are: 1) Customer Service Strategy; 2) Low Cost Leadership Strategy; 3) Promotion Strategy; 4) Product Strategy. In other words the success of the strategy has an infact on the development of PT Dua Kelinci in facing domestic competitors in overseas trade.
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