TA DIGITAL
Analisis pengaruh Customer Relationship Marketing Terhadap Loyalitas Konsumen Pada PT Kubota Semarang
The bargaining power of customers are increasing due to the tight competition in the marketplace in which there are a lot of companies offering the same or even better quality of products and service to fulfill the demand. To overcome this situation, a company needs to establish a strategy that focuses on maintaining the relationship with its customers rather than attracts new customers. Therefore, the issues of Customer Relationship Marketing becomes a new paradigm. These efforts will create and maintain loyal customer, so the company will get profit in the long period.
The aim of this Final Project Report is to analyze the influence of customer relationship on customer loyalty by PT Kubota Indonesia by simultant test end partial test. The report uses Customer Relationship Marketing variables, such as Bonding, Empathy, Reciprocity and Trust.
This study used data collected by interviews and observations. Technical Multiply Linear Regression was used to find out the significant the influence of the Customer Relationship Marketing on customer loyalty.
The result of the research shows that overall variables give significant positive affect on customer loyalty. Based on the result of the research it is suggested that the company raises activities of empathy and reciprocity so that they will also become the dominant variables.
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Karya Umum 
Filsafat 
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Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
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Kesenian, Hiburan, dan Olahraga 
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Geografi dan Sejarah