TA DIGITAL
Analisis hubungan lokasi, layout, display toko dengan minat beli konsumen pada Hypermart Java Supermall Semarang
Hypermart Java Supermall is a retailer company. Hypermart Java Supermall sells the products to the customer directly. To make the customer interested in the products, Hypermart Java Supermall gives some stimulations such as location, layout and display.
The objectives of this research is to analyze the correlation between location, layout and display to customers buying interest and to identify the correlation degrees of location, layout and display to customers buying interest.
The methods of collecting data are observation, interview, questionnaires and literature study. The data were collected from 100 respondents. The methods of writing in this research are descriptive and exposition methods. The data are analyzed using chi-square formulae and coefficient contingency.
The result of analysis using chi-square formulae shows that correlation of location and buying interest is 20.390 which is higher than that of table that is 9.488; the correlation between layout and buying interest is 22.417 higher than that table 9.488 and the correlation of display and buying interest is 25.234 higher than that table 9.488. It is concluded that there are correlation between location, layout and display which are higher than shown in the table. It is known that display has the highest correlation to customers buying interest and then followed by layout in the second position and in the last is location.
It is recommended that Hypermart Java Supermall Semarang should improve their display in order to increase the consumer interest to make repurchase in Hypermart Java Supermall Semarang.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah