TA DIGITAL
Analisis kepuasan pelanggan atas kualitas produk jamu pada PT Nyonya Meneer Semarang
In Business Competition, customer satisfaction is very important to win the competition. PT Nyonya Meneer Semarang is herbal factory wich has responsibility to give product quality standar in order to satisfy customers. Every company should know how to give the best product to their customers, because it is necessary to know how to satisfy the customers. Company could improve their quality to give products standart for them. There are several factors which are classified into 4 items that is performance, the specification, endurance, and satisfaction customers,
The primary purpose of this research is to analyse the customer satisfaction of herbal quality.
The data were collected by interview, literature study and questionnaire for herbal customers who have drunk the herbal at least twice. Quota sampling was used to colect the data. The data were analyzed by the Chi-Square.
It was found that the 57,324 were relation between performance with satisfaction customer at analysis of Chi Square ( X²), 0,7307 result of Contingensi Coefficient, 34,485 were relation between the spesification with satisfaction customer at analysis of Chi Square ( X²) and 0,6389 result of Contingensi Coefficient, and the 50,400 were relation between endurance with satisfaction
customer at analysis of Chi Square ( X²), 0,7210 result of Contingensi Coefficient.
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