TA DIGITAL
Analisis pengaruh harga produk terhadap volume penjualan pada CV Golden Teak Garden Semarang
Price is one of the factors that can affect the volume of sales that may increase or decrease. With the reasonable price, it will attract more costumers to buy and finally will increase sales volume. The objective of this research is to analyze significancy the influence of price changes on sales volume at CV. Golden Teak Garden Semarang.
This study used data with the secundery method of using interviews and observations. Technical linier simple regresion was used to find out significansy the influence of the price on sales volume.
The results from the reseach shows that the overall price significantly positive affect on sales volume.
Based on the results of the research it is suggested that the company raise the price because the price plays a positive effect on sales volume. With the raising price it is expected to increase sales volume.
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