TA DIGITAL
Pengaruh harga dan nilai produk dalam pengambilan keputusan pembelian pada PT Honda Semarang Center
Every country should have relationship with other countries, especially in fulfilling their needs because every country can not provide all their needs by themselves. That can fulfill their needs by exporting or importing goods. To export the goods or products, the exporters needs transportation. After having prepared all the goods that are going to be exported, they contact a Forwarding Company to deliver the consignments to the destination.
The purposes of the final report are first to identify the operation freight forwarding company, second to investigate ocean freight and method of payment commonly, third to understand related parties that involved with export import activities, and finally to find out the payment method used by freight forwarding service at PT Arindo Jaya Mandiri Semarang.
The data were collected by observation at PT Arindo Jaya Mandiri Semarang, interviews, internet browsing, and literature studies, and this final report was written descriptively.
The result of regression analysis, with the assistance of SPSS program, indicated that Y=…..; which shows that the price dan value porduct has positive effect on the….. . From the result of colerration analysis is know that R= it incidate that the price and value product have strong relation. The result of determination coefficient indicated R2=…. ; that …..of …..is affected by the price and value product, while…. by other factors whice are not included in this research
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