TA DIGITAL
Analisis hubungan store image terhadap keputusan pembelian konsumen Hypermart Java Supermall Semarang
The competition of retail business is increasing nowdays, Every retailer should have the competition advantage to be the winner, at least to maintain the company’s operation.
One competitive advantage from retailer is store image in the parts of Store Environment. Pleasant Store image both external impression and internal impression could attract consumer’s attention.
The aim of this final project writing were to identify the correlation between store image to buying decision, to find out the correlation between store image to buying decision.
The respondent’s of the research were 100 customer buying period of the Hypermart Java Supermall Semarang. Before the further analysis, the validity and reliability of data were tested. The data’s are collected by observation, interviews, questioner and literature studies. The data analysis methods use in this research were Chi Square and Coefficient Contingency.
The result of research showed that there was correlation between the external impression and buying decision, because the value of Chi Square was higher (12,512) than that of the table value (9,488). There was also a correlation between internal impression and buying decision, because the value of Chi Square was higher (86,130) than that of the table value (9,488). According the result of the analysis could be started that external impression and internal impression have an effect to customer’s buying decision.
It was suggested that store image of Hypermart Java Supermall Semarang must be kept consistently and continuously in order to increase the number of consumer’s conducted transaction.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah