TA DIGITAL
Pelaksanaan bauran promosi (promotional mix) pada UD raya perdana cabang Solo
Promotional mix is one of factors of a company success. Consumer will not buy some product, if they haven’t heard before although the product has good quality. The purpose of has research is to know the promotional mix and its implementation at UD Raya Perdana Solo Branch. The data collection method, are interview, observation, and literary study. And observation object are the implementation of promotional mix at UD Raya Perdana Solo Branch. This final report is writen descriptively.
From the discussion it is shown that this company use pull strategy because the target are final consumer which consist of recent customer and potential customer. Promotional mix implemented in the business activities includes of the advertisement, promotion personal selling and sales promotion, meanwhile the promotion media used are magazines, brochures and banner. And the abstacles of promotion implementation is the fund limitation.
It is concluded that the advertisement, personal selling, and sales promotion by UD Raya Perdana is a tool of promotion with yellow pages magazine, brochure, and banner
Tidak tersedia versi lain
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah