TA DIGITAL
Analisis hubungan persepsi konsumen mengenai atribut flexi trendy terhadap keputusan pembelian pada PT Telekomunikasi Indonesia Divre IV Jateng dan DIY
Flexi Trendy is special product from PT Telkom, but the sales did not reach target. It was casused by many factors such us: price, facility, quality, and services to determine buying decision.
The purpose of this research is to identify the correlation of consumer perception about attributes of Flexi Trendy in buying decision.
The methods of collecting data were questionnaire and literature study. The sampling technique used of this research was accidental sampling and 100 respondents were taken as the sample. The analysis methods used was Chi-Square and Coefficient Contingency.
The result of this analysis by chi square shows that the price was 77,943, the feature was 122,784, the quality was 175,005, and the services was 82,158. This result shows that Ho is rejected and Ha is accepted. The analysis result by coefficient contingency test shows that there was correlation between consumer perception with buying decision.
Finally, it is recommended that the price could be lower. We also recommend that the facility and services could be better. It also suggested that the quality product could be better.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah