TA DIGITAL
Analisis tingkat kepuasan pelanggan surat kabar suara merdeka untuk daerah Tembalang Semarang
Service companies should give best service to their customers, it is necessary for them to know about what the customers want and needs. Based on the opinion given by customers the company could improve their management by giving their customers their best service. The purpose of the
research on this final project with a title “The Analysis Of Customers’ Satisfaction Level Of Suara Merdeka Pers At Tembalang Semarang Area”, were to analyze and identify the customers’ satisfaction on the attributes given by PT. Suara Merdeka Pers which consist of service level dimensions such as Rubric, Quality News, Quality Mold, Price, Customer, Lay Out and Media Language.
The techniques of collecting data were observation, interview, library studies and questionnaire. The questionnaire which were analyzed were gived to 100 respondents. The result of questionnaire was analyzed by Customer Satisfaction Index which was used to measure the customers’ satisfaction by comparing the customer expectancy with the derived service. After the service quality attributes had been calculated then it would be placed on Cartecius diagram. This research showed that the Customer Satisfaction Index of Rubric was 99,75%, , Quality News was 99,5%, Quality Mold was 100%, Price was 95,5%, Customer was 92,5%, Lay Out was 98,74% and Media Language was 98,75%.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah