TA DIGITAL
Strategi pelayanan jasa pada Pandu taksi Semarang
Every company must placing orientation to customers want and need as the purpose priority, many kind of strategy conducted by company to maintenance consumers. PT Pandu Persada Sarana Mukti Semarang is a company service, working in service land transportation. Therefore, the company must be service strategy forgive the best service to their customers.
The aims of this final report project were to identify service strategies by PT Pandu Persada Sarana Mukti Semarang. Data were collected by interview, observation and literature study.
Service by PT Pandu Persada Sarana Mukti Semarang such as oral of service, written service and service of deed. According to observation PT Pandu Persada Sarana Mukti Semarang uses strategy with relationship of marketing, taxi and the driver was reliable, follow-up when complains from customer, etc.
The result of observation PT Pandu Persada Sarana Mukti Semarang was experience problems, such as many kind of competitors from other companies working in transportation service especially taxi. But PT Pandu Persada Sarana Mukti Semarang have been to surmount the problem, it was given discount every birthday of PT Pandu Persada Sarana Mukti Semarang and increase of service.
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