TA DIGITAL
Persepsi konsumen terhadap store environment pada Pasaraya Sri Ratu Pemuda Semarang
A retailer will always make their consumers feel comfortable with the environment of the store. One of factor which can make the consumer attracted is the environment of the store. Store environment consists of three aspects, that is: store image, store atmospheric, and store theatrics.
The purpose of this research is to identity the customer perceptions about the Store Environment of Pasaraya Sri Ratu Pemuda Semarang seeing from the Store Image, Store Atmospheric,and Store Theatrics.
The data for this project are qualitative and quantitative from primary and secondary data. The data were collected by doing observation, interview, literature review and distributing questionnaires to 50 respondents.
Most of the respondents are females about 31-40 years the old, graduated from senior
high school, they work as privat employee,and frequency of visit is once in month. The result of the survey is that the determinant qualities of the store environment are perceived good by the respondents observed from gender that 54% female respondent agreed to store image, 52% agreed to store atmospherics and 50% agree to store theatrics.42% respondents aged that 31-40 years old agrees to store image, 46% agreed to store atmospherics, and 40% agreed to store theatrics. 52% student agree to store image, 56% agree to store atmospherics, and 48% agree to store theatrics. And 72% frequency of visitation once in month agree to store image, 76% agree to store atmospherics and 48% agree to store theatrics.
According to the analysis it is concluded that most of respondent say that the store environment is good.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah