TA DIGITAL
Persepsi nasabah terhadap slogan "mengatasi masalah tanpa masalah" pada perum pegadaian cabang Semarang
Slogan is a promise which is given by a company to their clients. Effectivness of slogan is slogan which is capable to create client’s wishes. Perum Pegadaian has a slogan “Solve The Problems Without a Problem” which is expected to fulfill client’s wishes. Hence, Perum Pegadaian would like to find out perception of clients about the slogan “Solve The Problems Without a Problem”.
The purpose of this research is to identify the perception of clients about slogan “Solve The Problems Without A Problem” at Perum Pegadaian on Branch Office in Semarang from 4 variables, that is cognitive aspect, affective aspect, conative aspect, and positioning variable. The data collecting methode applied in this research were interview, literature study, and questionnare. To analysis the perception descriptive statistics was used. We use crosstabulation of our research.
The result of the questionnaires to 100 respondents shows that 82% said that they agreed with the effectivness of slogan while 18% said that they unagreed. Based on the research, it was concluded that slogan “Solve The Problems Without a Problem” was effective as communication’s message of promotion activities at Perum Pegadaian. It means that the slogan can create client’s wishes, so that The image of Perum Pegadaian followed their clients was good. It was suggested that Perum Pegadaian should maintain their image by always give more attention to client’s wishes.
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