TA DIGITAL
Analisis pengaruh biaya promosi terhadap peningkatan jumlah simpanan tabungan simpedes pada PT Bank Rakyat Indonesia (Persero), Tbk. Cabang Pati
The success in the marketing activities influenced by promotion. The aim of promotion is to increase the demand of product. The customer loyality prize and prize is the promotion activity done by PT Bank Rakyat Indonesia (Persero), Tbk. Branch Pati in order to increase the amount of Simpedes savings. The purpose of this research is to indentify the influence of prize cost and customer loyality prize to the increase of savings amount at PT Bank Rakyat Indonesia (Persero), Tbk Branch Pati.
The data were collected by interview and literature study. The data analysis use the linier regression method, linier correlation and coefficient of
determination.
The result form regression analysis helped by SPSS program, indicated that 1 2 Y 1,1 7,167X 11,771X which showed that all of promotion method variable has an influence to the increase of savings. The highest influence fromm all of variable is in cost of customer loyality prize. Based on regression analysis, It’s known that R=0,909, and it indicated that the promotion cost and the increase of savings has a strong relationship. The result from determination coefficient showed that R2 0,826 or 82,6%. Its means that 82,6% of increasing of savings influence by the promotion cost variael, while 17,4% by another factor which its not discuss int this research.
According to the research, It’s concluded that the promotional cost has a good influence to an increase of savings.
It’s suggested that PT Bank Rakyat Indonesia (Persero), Tbk. Branch Pati should increase the promotion activity ( price and customer loyality price).
Tidak tersedia versi lain
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah