TA DIGITAL
Pelaksanaan Bauran promosi pada BBC (Build Better Comunication) cabang Banyumanik Semarang
The implementation of promotional mix is initially set up to plan and carry out promotional activities. Promotion activities in various media are aimed to spread information, modify behavior, persuade and remind consumers about product and service which are produced. By doing promotional activities it is expected that the company could maintain a good communication relationship with consumers.
The aims of the final report are to identify the promotional mix activities, the influential factors of promotional mix and also promotional mix at BBC.
The data were collected by interviews with the Marketing Department and literature studies. To analyze the data, the descriptive qualitative method was used.
BBC is one of education course using promotional activities. BBC uses promotional mix like advertising, personal selling, sales promotion and publicities. The promotional mix are influenced by three factors such as the budget, the market characteristic and also kinds of products.
Tidak tersedia versi lain
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah