TA DIGITAL
Strategi promosi dalam pelaksanaan penjualan produk meteran air pada CV Sumber Baru Pati
At the global crisis era nowadays cause a powerfull competition in the bussiness global, so that many companies do marketing activites on their products. Marketing activies included planning, pricing, distributing, and promoting the products to fullfill consumer’s necescity. Company use promotion to persuade, reminded, and giving information to consumer about their product. Promotion is information flow or persuade which is made to direct someone or organization to action which is composed exchange on marketing.
The purpose of this research is to identify promotion strategy of selling the product and to know the activity of promotion mix implementation at the company. Data collecting method applied in this research where observation, interview, and literature study.
CV Sumber Baru had used promotion strategy of marketing their product. The strategy which is used where push strategy and pull strategy. And the promotion mix which is used advertising, personal selling, sales promotion, and publication. Advertising media in the company used nameplates, banner, and brochure. By personal selling media was used salesman to introduce the product. The company used personal selling media more, because of the product which is offered was not needed by consumers everytime. The sales promotion which is used where giving sample of the products give, discount, and exhibition to the product offered
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