TA DIGITAL
Pengaruh harga, lokasi dan ruang pasar terhadap kepuasan konsumen pada pasar Johar Semarang
Along with the development of the business era, the number of mini markets and supermarkets directly or not directly threaten the existence of traditional markets in the region, so the market conditions at the moment should adapt to mechanism and development that have already entered the era of the new competition with market to satisfy customers / visitors.
In addition, the prices at mini market and super market also compete with the prices the market and, the location of mini market and super market that is relatively more strategic and spatial as well as conveniently neat for the consumer and the existence of mini-supermarkets is far more superior compared to the situation in traditional markets. So the purpose of this final task is to find out the characteristics in the consumer market and the venue to see if the price, location, space of the market can affect customer’s satisfaction in the market Johar Semarang.
Research methods that are used in the final task are a regression multiple linier analysis, T-Test, F-test and coefficients determination (KP). The method of collecting data uses observations, interviews, questionnaires and literature studies. The Number of respondents in the This was 100 respondents.
Determination coefficients (KP) is a market with a variable space coefficients 0,270 most influential, followed by the other variables, namely the location of the coefficients 0,259 and variable rates with coefficients 0.230. coefficients Based on the results of determination or value Adjusted R 2 of 0.300, which means that the price, location, and space contribute to the market of consumer’s satisfaction 30%. Meanwhile, the rest of 70% is influenced by factors other i similarities can be seen that all free variables (price, location, and space markets) affect customer’s satisfaction
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