TA DIGITAL
Strategi pelayanan pelanggan pada PT Telekomunikasi, Tbk Kantor Cabang
A company doesn’t rely only on the quality of products, but it also relies on good quality of service given to the customers. Since the good quality of service will create good company’s image from the customers.
The primary purpose of this research were to find out the customer service strategy provided by the company and to fnd out the problems faced by the company in providing the service.
In the research, the researcher used the the research qualitative method, and the data were collected with observation, interviews with some employess at PT. Telkom and literature studies.
The conclusion of the research were that in dealing with the service to customers, PT. Telkom used four Customer Service strategies such as Relationship Marketing, Superior Customer Service, Unconditional Guarantees or Extraordinary Guarantees. It was suggested that the company improved the customers service so that they would feel satisfied with the service given by PT. Telkom.
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