TA DIGITAL
Analisis hubungan citra toko terhadap minat beli konsumen pada minimarket Setia Pati
In the globalization era, retailer is not only considers store image as urgent factor to get consumers. Minimarket Setia Pati is one of retailer which also pay attention store image as a competitive excellence.
The aim of this final project writing was to know the relationship between store image (merchandise, price, service, shop physical and atmosphere) with consumer buy interest at Minimarket Setia Pati.
The Datas in this final project were quantitative and qualitative one, which were obtained from primary and secondary sources. The Data were collected by doing observation, interview, literature study and distributing questionnaires to 100 respondents. The analysis method used in this research were chi square and contingency coefficient.
The result of survey to respondents showed that store atmosphere had a high relationship toward consumer buy interest .
According to the result of analysis, it was concluded that Minimarket Setia Pati has to add the number of merchandise’s variations.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah