TA DIGITAL
Peran event organizer dalam penyelenggaraan event promo suzuki skydrive pada CV Media Centra Utama
Suzuki has launched a new motor scooter matic product that is Skydrive which is ready to compete with other products in the market. One of the strategies undertaken by the company to introduce its products is to make the promo event, which requires in the implementation a service event organizer to manage the activity event. CV Media Centra Utama is trusted by Suzuki to manage the event promotion activities aiming at introducting Skydrive scooter matic as a new product from the Suzuki to consumers, especially Suzuki users.
The purposes of writing this final duty were to know the parties involved in the implementation of Suzuki skydrive event promo, promo event procedure of Suzuki skydrive, obstacles that occured in the field and how to address them, and also for the licensing event promo. Research methods in the writing of this final task used descriptive methods.
CV Media Centra Utama, which is located in Jalan Raya Simongan. 37 Semarang, Central Java, is one of the company that services the field of event organizer. The implementation of event promotion of Suzuki Skudrive was done in 2 weeks, 4 rounds with the details on 17, 18, 24, 25 April 2009. In the event of promotion Suzuki Skydrive, it happened constraints or obstacles, but the CV
Media Centra Utama was able to overcome these obstacles. CV Media Center Utama in the event promo of Suzuki Skydrive played as the event manager and sole responsibility for the quality of the promo event of Suzuki Skydrive.
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