TA DIGITAL
Kegiatan promosi pada PT Yamaha Mataram Sakti Cabang Banyumanik Semarang
PT Yamaha Mataram Sakti, Banyumanik Semarang Branch is located at Jalan Setiabudi N0. 115 Ngesrep, Semarang. This company sells Yamaha motorcycle in Semarang. The products types are automatic motorcycle and sport motorcycle. The payment of Yamaha motorcycle are by cash or credit, and costumer could, then, accept the order of delivery.
The company uses the promotion activity from Promotional Mix, such as advertising, sales promotion and personal selling. This report is written using the descriptive method and the data were collected by interviews, observation and library studies method. The aims of this report were to identify the promotion activity.
In considering the promotion, PT Yamaha Mataram Sakti Banyumanik Semarang branch applies promotion on newspaper, trade fairs, plakat, baleho, umbul-umbul, outlet, promotion on the road and sales person. The result of promotion was that sales increased in January until June 2009 with the total cost of Rp. 44.820.000.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah