TA DIGITAL
Pengaruh produk, harga dan lokasi terhadap keputusan pembelian perumahan pada PT. Properti Proyek Permata Puri Semarang
PT. PP (Persero) Tbk is a company doing business development in the
scope of Property and Reality such as residential, hospitality and commersial.
This research was used to analyze product, price and place effects towards
house settlement decision at Permata Puri Semarang sampling 100 respondents
with judgemental sampling technique.
The result of multiple linear regression analysis showed that regression
equation Y=14.104 + 0.332 X1 + 0.429 X2 + 0.046 X3 + e. Then, the result F test
in this research showed sign F value was 0.000
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