TA DIGITAL
Tingkat kepuasan pengguna jalan Tol Semarang - Bawen terhadap kualitas layanan PT. Trans Marga Jateng
The customer satisfaction is the important factor for the company to reach
their purpose. PT Trans Marga Jateng is the company that organize the
Semarang-Solo highway. The good service is the important thing for PT Trans
Marga Jateng to improve their income. Therefore the good quality service will
satisfy the user of highway.
The purpose of the final project are to know the quality of services provided by
PT Trans Marga Jateng, to find out the level of customer satisfaction toward
services given by PT Trans Marga Jateng.
This research is written using analysis method. The techniques of taking
sample are non probability sampling and quota sampling. The data were
collected by doing interviews, literature studies and questionnaire. The population
of this final project are the users of toll road, 100 are taken as samples.
The results indicate that toll road users were satisfied with the service of
PT Trans Marga Jateng with value 84.21 %. It is suggested that PT Trans Marga
Jateng should enhance and improve the street lighting so that road users feel
safe and satisfied with the services of PT Trans Marga Jateng
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