TA DIGITAL
Analisa Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian AMDK Merek Pelangi CV. Tirta Makmur di Kecamatan Ungaran Barat
Bottled Mineral Water (AMDK) product competition in Indonesia is very strict. So the manufacturers are increasingly motivated to create products that can compete and try to meet the desires and tastes of consumers.
The purposes of this final project were to know the influence of product quality and price on purchasing decision AMDK Pelangi brand CV. Tirta Makmur in Kecamatan Ungaran Barat, to find out the most dominan influence on purchasing decision at Kecamatan Ungaran Barat.
The sampling technique used in this research was purposive sampling to select the respondents. The sample of this research were 100 respondents. The methods in collecting data were interview, questionnaire, and literature studies.
The result of multiple linier regression analysis, Y= 0,190+0,455X1+0,484X2. The most influential independent variables on the dependent variable was a variable price (0,484), followed by the variable product quality (0,455). While f test indicated that independent variables simultaneously influences the purchasing decision significantly. Coefficient determination was 0,661, it meant that 66,1% of purchasing decision could be explained by product quality and price. Meanwhile, other part of 33,9% of purchasing decision was influenced by other variables, which were not included in this research.
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Karya Umum 
Filsafat 
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Ilmu-ilmu Sosial 
Bahasa 
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Kesenian, Hiburan, dan Olahraga 
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Geografi dan Sejarah