TA DIGITAL
Analisis pengaruh brand dan perceived quality terhadap keputusan pembelian minuman berkarbonasi cola cola
The purpose of this study was to analyze the influence of quality perception and brand toward purchase decisions to coca cola carbonated beverages. The data were collected by questionnaire and interview. The method used in this study was regression analysis. The result of this study of regression analysis was Y= -2,703 + 0,353X1 + 0,370X2. It meant that the all variables of the study had positive effect toward purchasing decisions .T test showed that brand and perceived quality had significant effect toward purchasing decisions. F test showes that the calculated F 14,433 was > F table 3,1951 meaning that all variables had significant effect toward purchasing decisions. The coefficient of determination that all variables have effect account for 38% . The rest equalled to 62% which was influenced by other factors.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah