TA DIGITAL
Analisis pengaruh kualitas dan harga terhadap keputusan pembelian konsumen pada warung makan "Mas Pur 2" di Tembalang
Company Marketing strategy include four elements there are product, price, promotion, and place. Besides that product quality variables also affect consumers in making purchasing decisions.
The purpose of this research is to find out the influence of quality of products and prices to consumer purchasing decisions at the food stall "Mas Pur 2" in Tembalang.
This research used multiple linear regression analysis method and the data collection methods are interview, questionnaires, and reference.
The results of multiple linear regression analysis obtained using the following equation: Y = 2.704 +0.460X1-0,091X2 which significantly affect product quality. While the price variable partial do not affect consumer purchasing decisions.
Conclution of this research is out variable quality of the products significantly influenced consumer purchasing decisions at the food stall "Mas Pur 2" in Tembalang.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah