SKRIPSI DIGITAL
The Influence of Service Quality, Competitive Price, and Customer Trust on Service Repurchase Decision at PT Kay Ocean Indonesia Semarang = The Influence of Service Quality, Competitive Price, and Customer Trust on Service Repurchase Decision at PT Kay Ocean Indonesia Semarang
This research aims to analyze the influence of service quality, competitive price, and customer trust on service repurchase decisions at PT Kay Ocean Indonesia Semarang. The data collection method used was non-probability sampling, with a total sample of 38 customers who have previously used the services of PT Kay Ocean Indonesia Semarang. The data analysis techniques employed in this study include validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, linearity test, multiple linear regression analysis, t-test, F-test, and coefficient of determination using SPSS version 25.this research shows that service quality doesn’t have significant influence in service repurchase decision in the other hand competitive price and customer trust has an significant influence in service repurchase decision. Adjusted R Square 0.67 shows that indepedendent variable can explain dependent variable 67% This research is expected to provide input for the company in enhancing service strategies and building customer trust to strengthen service purchase decisions amid the increasingly competitive logistics industry.
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah